Narrative
Matters.
The way people search—and how they find your business—is changing. Traditional SEO is fading, much like the Yellow Pages before it. AI-driven search and recommendations prioritize brands with strong reputations, meaningful content, and personal connections. Now, more than ever, it’s crucial to build a brand people recognize and trust—so when they search, they’re looking for you, not just a service.
Let’s craft content that makes you the go-to name in your industry.
Workout to conquer cancer
The Workout to Conquer Cancer campaign is about strength, resilience, and coming together to make a difference. After being part of the campaign in previous years, it was an honor to create the latest video, capturing the energy and dedication of participants pushing themselves to support life-saving cancer research. A powerful movement, driven by community and purpose.
Ride To Resilience
Steve Vanderhoek, a firefighter and professional mountain biker battles PTSD and personal loss while navigating the high-stakes worlds of emergency response and extreme sports. As he confronts the trauma of saving lives and the grief of losing friends, he finds solace in the forest, on two wheels, and within a tight-knit community that refuses to let him fall. Through raw vulnerability and unbreakable resilience, Ride to Resilience is a gripping testament to the power of human connection, the healing force of nature, and the courage it takes to ask for help.
Trailer for feature length film.
Life Beyond Cancer
The Life Beyond Cancer campaign highlights the strength, resilience, and hope of those navigating life after a cancer diagnosis. This project captures powerful stories of survivors, caregivers, and supporters, showcasing their journeys and the impact of ongoing research and care. A testament to life beyond the disease—filled with community, courage, and a future made possible through support.
Placemaker properties
The What’s Your Story? campaign for Mary Anne’s Place—in partnership with Placemaker Communities—was a storytelling series that brought the heart of Port Moody to life. By sharing the experiences of those who live and work in the community, the campaign highlighted what makes this area so special—the people, the culture, and the deep sense of connection. Through a rich collection of video and photo assets, What’s Your Story? showcased the vibrant, thriving neighborhood that Mary Anne’s Place will soon become a part of—enhancing and enriching an already incredible community.
Shorten The Divide
The Great Divide Mountain Bike Route is the world's longest mountain bike route. Two friends, Cam Macdougall and Geoff Livingston took on the challenge to ride the entire route in under 30 days to show the power of nature and what it can do for the mind, all while raising money for The Take A Hike Foundation to help at-risk youth get an education and help them along the right path to live their own lives full of adventure and excitement.
Race Face
The Race Face Pick-A-Part series takes a creative spin on mountain biking, and this edition dives into the world of bikepacking. Instead of picking lines and features, this adventure is about choosing the perfect route, gear, and trails for the ultimate multi-day ride. Capturing the essence of self-supported exploration, this video highlights the freedom, challenges, and beauty of bikepacking—where every choice shapes the journey.
